Specifications include, but are not limited to: The City of Kenai requires the following professional Tourism and Marketing Services which are anticipated to cost less than $35,000.00 annually: A. An agreed-upon annual tourism and marketing plan that promotes Kenai as a year-round destination by marketing Kenai to potential visitors and promoting economic opportunities that enrich Kenai’s tourism industry and the community’s overall quality of life. B. Develop a marketing strategy in coordination with the City of Kenai. C. Maintain existing ILoveKenai.com website or develop a new website (one-time cost), including but not limited to: • Develop website (one-time cost, if necessary) • Ensure the website is operational and available at all times, excluding downtime due to scheduled and emergency maintenance • Develop custom content, including articles, calendars, and information resources • Optimize website to improve search engine results (SEO) • Provide technical support and inform the City of Kenai of issues concerning the functionality and usage of the website • Implement data backup services on the data stored on the website
