Specifications include, but are not limited to: Media Supported Advertising - Includes hours only for strategy, research, planning, negotiation, placement, optimization, and reporting stewardship of all paid and donated media, TV, radio, print, outdoor, online, and other vehicles. The media plan in more recent years has shifted from an emphasis on traditional to digital channels but may include a mix of any or all to support the overall strategy (TV, cable, radio, out of home, digital banners as static or rich media, digital video, search, sponsorships, events, and experiential, etc.). Overall, media hours represent approximately 20% of total hours for this segment of work. Also include all hours for account management, strategy development and planning, creative development, and production of all units of, such as TV, radio, print, online, out of home, and experiential placed on behalf of ATD. It is important to understand this estimate of hours in this category includes all time for creative development, necessary revisions, and production supervision to final master of all broadcast materials. Also, complete supervision of all print and online materials to final form, plus the staff time for traffic and distribution of materials to required media outlets. All hard costs for production including, but not limited to, filming, editing, sound, direction, producers, talent, dubs, etc. will be competitively bid and billed at net. Integrated Marketing Services and Promotion - Includes account management, research, strategy, and marketing and communications planning for special events, promotions and secondary campaigns, social media content planning and management, public relations, collateral/POS, meeting presentations, trade show and professional conference materials or sponsorships, consultation, and other marketing activities not directly supported via paid media...
