Specifications include, but are not limited to: The purpose of this request for proposal is to identify a fully integrated marketing communications firm that will work with the Alabama Department of Revenue (ADOR) to conduct outreach to taxpayers and potential employees or interns and to increase awareness of the continued efficiencies developed by ADOR. ADOR’s mission is to “efficiently and effectively administer the revenue laws in an equitable, courteous, and professional manner to fund governmental services for the citizens of Alabama.” A marketing communications firm will help ADOR fulfill our mission by creating a clear, consistent brand for the Department which will help us communicate more effectively with taxpayers and recruit highly qualified employees and interns.