Specifications include, but are not limited to: Identify a fully integrated marketing, advertising, and communications firm that will work with the Alabama Department of Commerce (DCOM) and its two divisions, Business Development and Workforce Development to: Support the “Made in Alabama” and “RurAL” branding to DCOM’s Business Development target audience at the international, national, state and local levels. Support the “Made in Alabama” branding strategy for DCOM’s Workforce Development Division. Support the “Export Alabama” branding strategy for DCOM’s Office of International Trade. Develop a brand-focused strategy for collateral marketing material, print ad units, and digital ad elements and provide creative production of these elements. Provide ongoing development, design, and programming of the DCOM websites, (madeinalabama.com, madeinruralalabama.com, and exportalabama.com) to provide an ideal space to distribute information, current news from earned media, relevant statistics for conducting business in Alabama, a regular interface with local economic development organizations and regular technical support and content updates. Provide and support a strategic external communications strategy to include media relations and coverage, earned media content, brand journalism, social media channel communications and media support for all DCOM operating units. Maximize efficiency by collaborating with the Office of the Governor and the Alabama Industrial Development Training Institute (AIDT) when applicable. Facilitate and obtain direct media placement on behalf of DCOM. Perform any other related or similar duties as identified by the Secretary of Commerce.
