Specifications include, but are not limited to: ADPH, in partnership with the medical community, has the responsibility of informing and educating the public, health care professionals and organizations, businesses, educational institutions, government office, and media on vital public health concerns. ADPH seeks the expertise of a full-service advertising agency that will assist the department in creating the most cost-effective communications to target populations. Respondents must have experience in creative development and graphic design, media planning and buying (including post-buy analyses of schedules), broadcast media production, and development of comprehensive communication plans utilizing a variety of media platforms.