The City of Birmingham is seeking proposals from qualified institutions or independent contractors to lead the marketing and recruitment strategy for Reinvest Birmingham. The selected respondent will work with City staff to develop and execute a strategic marketing and outreach campaign to recruit job seekers and entrepreneurs into training and support programs across the Reinvest Birmingham component projects. Through this effort, Birmingham aims to ensure that residents in the four priority neighborhoods are fully aware of and engaged in the opportunities created through Reinvest Birmingham. The successful proposer will provide the following scope of work: • Brand Development & Identity o Design and establish a cohesive brand identity for Reinvest Birmingham, including logo, style guidelines, tone of voice, and messaging framework. o Ensure consistent application of the brand across all collateral, digital platforms, media campaigns, and community activations. o Position the brand as a trusted, resident-centered initiative that reflects the values of equity, opportunity, and community resilience. • Campaign Design & Execution o Develop and implement an innovative, multi-channel marketing and outreach campaign that promotes all Reinvest Birmingham components. o Create targeted messaging and assets tailored to the unique character, needs, and demographics of each of the four priority neighborhoods. • Community Engagement o Collaborate with the Reinvest Team and community partners to align efforts with existing grassroots outreach. o Plan and execute recruitment focused events and activations, including information sessions, pop-up events, flyer distributions, and door-to-door canvassing. • Creative Development o Produce digital and print collateral such as flyers, social media content, signage, newsletters, and resident testimonials. o Build and maintain a branded, interactive website to serve as the digital hub for Reinvest Birmingham programs and services. • Media & Communications o Design and execute a targeted media plan leveraging local press, radio, digital ads, and neighborhood communication channels. o Amplify community success stories and program outcomes to build momentum and credibility. • Data & Reporting o Establish systems to track outreach performance, including engagements, leads, and conversions. o Provide weekly snapshots, monthly summaries, and quarterly progress reports with analysis and recommendations for continuous improvement.
