Specifications include, but are not limited to: a) Delivery of Geo-targeted Advertising Services: Develop and implement a comprehensive advertising strategy focused on the user base primarily consisting of men who have sex with men, utilizing geo-targeting technologies to maximize outreach effectiveness and relevance. b) Deployment of Targeted Advertising Methods: Utilize various advertising formats including, but not limited to, "pop-up" ads and direct messaging within the applications to ensure high visibility and engagement rates among the target population. c) Metrics and Reporting: Provide detailed metrics and analytics on the campaign's reach and engagement, including the number of individuals who receive and interact with the advertisements. Regular reporting should detail the effectiveness of different strategies and ad formats, and suggest adjustments to optimize campaign performance. d) Comprehensive Health Messaging: Design campaign messages to promote not only MPox vaccination but also the full spectrum of sexual health services available at JCDH, including partner services, Doxycycline PEP, Hepatitis C testing and treatment, STI testing, evaluation, and treatment, as well as PEP and PrEP services. e) Educational Content Integration: Incorporate educational content within the ads to inform the target audience about the importance of MPox evaluation, testing, treatment, and vaccination, and how to access these services at JCDH f) Secondary Campaign Aims: Alongside the primary focus on mpox vaccination, include messages that promote the availability of other sexual health services provided by JCDH, ensuring that the campaign addresses the broader health needs of the community. g) Nature of Content: The campaign and advertisements should prioritize clarity, accessibility, and cultural sensitivity to ensure maximum impact and user engagement with the information being delivered.
