Task 1: Market Landscape Assessment and Analysis • Review existing data, including past studies and reports. • Conduct a needs assessment survey with vendors and market operators and utilize data provided by the Odice of Resilience and Sustainability’s Producer Needs Assessment to identify opportunities to support sustainable market growth including: o Barriers to production scalability and market participation o Challenges in distribution, logistics, and consumer engagement o Potential interest in new market formats o Potential investment incentives o Potential policy improvements o Potential public-private partnerships Task 2: Market Feasibility Study • Evaluate economic, social, political, and environmental factors influencing the viability of new market models in Birmingham. • Analyze potential market expansion strategies including: o Farmers’ Market networks o Expansion of Farmers’ Market services and operations o Food Hubs and cooperative distribution centers
