The Alabama Construction Recruitment Institute (ACRI) seeks proposals from qualified marketing firms or consultants to design and implement a pilot program that creatively engages African American, urban, and other minority youth and educates them on the diverse career opportunities available in Alabama’s commercial construction industry. The goal of this initiative is to increase awareness, reshape perceptions of construction careers, and connect participants to Go Build Alabama and construction industry resources—including training programs, scholarships, and employer opportunities. Suppliers are encouraged to propose innovative strategies that move beyond conventional advertising and deliver engagement and measurable outcomes.
