Provide a detailed description addressing how you will accomplish each of the items listed here in the scope of services to be performed. D1. Strategic Planning, Assessment, & Reporting Evaluate existing strategic plan and conduct stakeholder discovery Provide ongoing strategic counsel and performance monitoring. Attend all scheduled board meetings Provide analysis of current marketing activities, and program performance. Identify industry needs and opportunities for program improvement and growth. Refine strategic plan for alignment with industry needs, organizational objectives, and workforce goals. Recommend marketing tactics aligned with organizational objectives and strategic plan. Establish goals, KPIs, and success benchmarks. Support leadership and staff with strategic reporting and presentations. D2. Social Media Ambassador Pilot Program Develop plan for the pilot program including objectives, target audiences, timelines, budgets, and evaluation. Define selection criteria and processes for ambassadors 5 Recommend appropriate social media platforms, content types, cadence, ambassador roles and guidelines Establish monitoring/evaluation framework: key performance indicators (KPIs) such as reach, engagement, follower growth, placement, ambassador participation, qualitative feedback. Implement program including, ambassador recruitment, on-going support, content production, and distribution management. Collect and analyze performance data to determine effectiveness and ROI. Ensure compliance with brand standards, appropriate use of social media, and any state regulatory requirements. Make recommendations to the continuation of the program and needs for scaling Deliverables will include: Marketing strategic plan Industry sector analysis Quarterly reports Ambassador pilot strategy document. Ambassador recruitment and training materials. Ambassador agreement templates. Content calendar
