D1. Develop and maintain an annual social media strategy that supports ACRI’s objectives and Go Build Alabama’s brand. D2. Recommend an integrated marketing approach combining organic content, paid media, and user-generated content (UGC) to optimize engagement and reach. D3. Advise ACRI on emerging digital trends, audience insights, and best practices for workforce branding in the construction industry. D4. Support ACRI staff in managing social media accounts D5. Plan and schedule consistent posts aligned with the approved content calendar and brand tone. D6. Engage daily with followers — answering questions, moderating comments, and encouraging positive community interaction. D7. Optimize social media profiles for discoverability and audience growth. D8. Identify and implement growth strategies to increase page followers, video views, engagement rates, and website click-throughs. D9. Develop and manage paid social media advertising across relevant platforms to drive awareness, web traffic, and lead generation. D10. Monitor ad performance and adjust placements, bids, and creative as needed to achieve optimal ROI. D11. Provide monthly reports detailing spend, reach, impressions, engagement, click-throughs, and conversions.
