Specifications include, but are not limited to: The Town is looking to develop a Sub-Area Plan and Marketing Study for the Urban Core, Heritage and Gateway areas identified in its Comprehensive Plan, specifically addressing Action Items 4b-2, 4b-8, 5c-5 & 6a-1. The ultimate goal of this planning document will be used for further development of the Town's updated Zoning Ordinance as well as marketing of these areas for future development/redevelopment. The plan/study shall include the following components: Land Use and Multi-modal Transportation recommendations. A Market Study that looks at both residential and commercial/industrial development that is based on market demand to support future land use/transportation recommendations. The Town is looking for realistic, market driven land use planning. Architectural design guidelines specific to these corridors and areas in order to be implemented with the Zoning Ordinance rewrite. Public Participation is critical with the process and should help form the basis for the plan and its recommendations. The plan/study's recommendations should be consistent with the Comprehensive Plan.