Specifications include, but are not limited to: The Division of Continuing Studies at the University of Wisconsin-Madison is soliciting pricing for the following areas of marketing and recruitment for key constituencies: Market Research and Insights; Lifelong Learning Marketing Services and Lead Generation; Digital Marketing and Recruitment Technologies; Marketing and Recruitment Production; Recruitment Services; Consulting and Implementation Services; Eloqua and Salesforce, and Related Tools and Applications; and Influencer and Marketing Partners. It is critical that these strategies take full advantage of the institution’s brand equity and existing brand platform and positioning while providing the type of messaging and branding flexibility needed by the University’s schools, colleges, key units and affiliated partners who target both credit and noncredit audiences for precollege, Summer Term, continuing education and professional development, returning adult and special students, international, professional master’s, graduate capstone certificates, flexible and online programs.