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Brand Strategy Marketing Services (Ad Buying, Market Research, Production of Creative Content, and Strategic Institutional Brand Strategy)


Location
Wisconsin
Publication Date
03/06/2019 05:04 AM EST
Closing Date
03/26/2019 10:00 AM EDT
Issuing Organization
University of Wisconsin Milwaukee
Solicitation Number
Description

The University of Wisconsin - Milwaukee (“UWM”) is seeking proposals from qualified companies to provide the following services: (Lots 1 & 2) Ad Buying (Traditional and Digital); (Lots 3 & 4) Market Research (Quantitative and Qualitative); (Lot 5) Production of Creative Content for Campus Units (digital, print, television, and radio); and (Lot 6) Strategic Institutional Brand Campaign (brand identity, brand strategy, visioning, and development of creative direction and brand story). UWM may award in total or by lot to multiple proposers. UWM’s intention is to award all six (6) services to two (2) proposers in total or for each lot but reserves the right to award to more or less proposers, whatever is in our best interest. Please note, UWM has a very robust internal department that provides these types of services to campus. This contract will be used when our department is unable to provide these services and a budget is available for outside work. This is an optional contract for UWM and should not be construed as mandatory.

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