Specifications include, but are not limited to: Task 1: Conduct research to identify and segment target audiences; identify barriers and motivators. Describe anticipated research to identify and segment target audiences, barriers and motivators for this project. Provide 1-2 examples of how target audiences have been determined for similar campaigns in the past. Task 2: Develop and test campaign slogan, messages, outreach strategies and campaign materials based on the research findings. Provide a complete description of the proposed approach and methodology on how messages, slogan and campaign materials will be developed and tested for the project. Task 3: Develop draft templates for outreach materials. Provide any examples of materials developed for similar projects. Task 4: Summary Report. Provide an example of a summary report for a similar project.