Specifications include, but are not limited to: ● Meet bi-annually with WA529 representatives in September and January to discuss short and long-term goals, media mix, timing and budget in order to procure television, radio, streaming, paid search, web display, social media, and/or other digital advertising for the ensuing State Fiscal Year. ● Create and distribute Requests for Proposals to advertising outlets statewide, annually in September and February. Radio and TV ads are planned for October/November, and April/May, coinciding with the beginning and end of the GET enrollment year. Additional advertising for GET and DreamAhead is planned and budgeted year-round. Major markets currently include: Puget Sound area, Spokane, Yakima, Tri-Cities, and Southwest Washington. Other markets and strategies may be considered at the suggestion of the Contractor. WA529 reserves the right to modify the list of major markets and timing of the ads. ● Request and secure “added value” from all advertising outlets, including on-air matches, on-air interviews, bonus impressions, PSAs and Web links/banners. ● Collect and analyze proposals; present proposals for feedback from the WA529 marketing team at least two weeks prior to airing in order to make adjustments if needed. Proposals must include projected audience ratings delivery, reach and frequency, and Cost per Thousand. ● Complete negotiations with responsive radio, television, print & digital entities as necessary.