Specifications include, but are not limited to: Evergreen is committed to reducing and eliminating irrelevant or annoying communications and replacing them with those that get attention, deepen relationships, and drive engagement. It is our intent that we become less reliant on paid media efforts, create a data and persona-based content strategy to attract, convert, and close new students while retaining current student audiences. The selected agency will be responsible for the development and implementation of a comprehensive and cost-effective inbound marketing plan. Tasks include but may not be limited to the following criteria: Inbound marketing Web enhancement/design Paid search & social Public relations Sales enablement Creative and branding Video marketing HubSpot implementation and training