Specifications include, but are not limited to: Project Manage the Marketing of BCCE 1. Ensure that BCCE builds a strategic marketing plan that features clear and consistent messaging conveying the differentiated benefits that the program provides: a. Lock on marketing objectives and messaging priorities through interviews with CE stakeholders b. Develop core benefit pillars with supporting points c. Customize messaging for the different student segments d. Develop personas consistent with the different markets served and execute strategies thereof. e. Build Macro and Micro strategies (program level) f. Identify potential new markets for BCCE to become exposed to. g. Committed to a process to grow enrollments to targeted levels. 2. Optimize BCE marketing and Community Education marketing a. Develop new program brochure with quotes, case studies and statistics b. Develop testimonials c. Thought Leadership Content d. Provide an ROI report out at the end of major campaigns.