The duties and responsibilities of the contracted party will include (but not be limited to): (a) Develop cost appropriate proposals for the methodical advancement of the AGENCY's market knowledge and program evaluation. (b) Implement the market research program decided upon by the agent. (c) The ability to visit the above mentioned markets to analyze consumer and retail behavior. (d) Conduct consumer and trade interviews as directed by the Agency during the period that our cherries are in the specified marketplace, July - August. (e) Analyze the data collected through the implementation of the agreed upon research. (f) Prepare concise written reports in English with liberal use of graphical data interpretation of each of the agreed upon research projects no later than September 27, 2019. The reports should include methods, analysis, results, suggestions and areas for potential future research.