Specifications include, but are not limited to: Providing products (non-exclusively) to Riverfront’s contracted concessionaire.Assisting with venue sales initiatives.Providing an annual monetary contribution in exchange for exclusive marketing rights and benefits.Participating in staff educational programsProviding Equipment: Select Partner may install at each Applicable Location appropriate equipment for displaying or promoting sponsor products throughout the term of the agreement.Marketing & Promotions: Malt Beverage Partner will provide guidance to the City for increasing concession sales and profitability. Additionally, select Partner will provide on-site activation for partner-selected brands to increase product awareness and provide for product education and/or unique consumer experiences.