Specifications include, but are not limited to: 1) The contractor shall provide in-store audio and/or video advertising of fresh Northwest cherries in U.S. retail locations during the 2020 Northwest cherry season. 2) The contractor MUST HAVE DISTRIBUTION AGREEMENTS OR PARTNERSHIPS IN PLACE with national grocery retailers in order to meet the required criteria. 3) Ads will be 15-seconds in length and will run 2 times per hour in U.S. retail locations. 4) WSFC will provide contractor with ad copy. 5) Crop Condition Stipulations: In the event that crops are severely impaired by weather (rain, freeze, hail, etc.) or disease which limits crop size, contractor will work with the WSFC on an extension of the program into the 2021 crop year to compensate for limited run dates. Any such agreement will be documented prior to final payment by the WSFC.