Specifications include, but are not limited to:The organization’s objective is to increase overnight visitation to the Historic Triangle, atravel region comprised of three municipalities - City of Williamsburg, York County, andJames City County.Goals include: -Increase overnight visitation -Increase tax revenue -Unify the region under the Destination Marketing Organization’s (DMO) tourism brandand strategy -Improve reporting, analytics, and data driven optimization -Foster collaboration with the region’s primary entry points, i.e. airports -Bolster international marketing effortsThe Selected Vendor will engage with Visit Williamsburg’s agency of record to ensure thebrand is properly conveyed across all programs and channels