Specifications include, but are not limited to: 3.1.1 Convenient telephone and internet services to assist tobacco users 13 years of age and older in quitting by providing screening, counseling, advice, and support materials for all participants. Additional technologies may include, but are not limited to, text, mobile applications, and mobile services. 3.1.2 Comprehensive follow-up phone counseling for eligible participants who are ready to quit within 30 days. Counseling may include one to ten (1-10) additional proactive follow-up calls to priority populations (youth, young adults, uninsured, pregnant, breastfeeding, and behavioral health populations) and shall be based on protocols that have been demonstrated to be effective. The number of proactive calls shall be determined by the participant’s age, pregnancy, breastfeeding, behavioral health or insurance status as well as by available funding levels. 3.1.3 If additional funding becomes available during the contract period, participants may receive Nicotine Replacement Therapy (NRT) upon request, and as specified. Participants shall also receive information on other pharmacotherapy and how to obtain pharmacotherapy through Medicaid and discount programs for participants who request it and meet medical screening criteria. Cessation support materials shall be made available to all interested participants. 3.1.4 Provision of tobacco-related health information to all participants, with a commitment of reaching priority populations and groups that are disproportionately affected by tobacco use, particularly minorities, rural populations, pregnant women, youth and young adults, low socioeconomic status populations, and behavioral health populations. 3.1.5 Coordination and collaboration as necessary with TCP regarding promotional activities, integration of the Quitline into the North American Quitline Consortium (NAQC), data warehouse, Virginia’s Tobacco Free Strategic Plan, and the utilization of provider referral services. 3.1.6 Establishment of measurable outcomes; provision of regular reporting and, at a minimum, a biennial evaluation that assists in the documentation of the effectiveness of the Quitline.