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Branding Initiative for Virginia Tech Innovation Campus


Location
Virginia
Publication Date
02/05/2019 12:30 PM EST
Closing Date
02/15/2019 03:00 PM EST
Issuing Organization
Virginia Polytechnic Institute & State University (Virginia Tech)
Solicitation Number
Description

Specifications include, but are not limited to: Discovery should include planning with our internal team, stakeholder interviews, audit of existing/planned communications and materials, and could involve external audiences input. Brand strategy should include summary of discovery findings and strategy for messaging, voice, positioning, and architecture. Brand strategy should also include in-person socialization with key stakeholders. Brand identity should include delivery of a logo that locks up to the master brand of Virginia Tech, and visual style elements. Brand identity should also include in-person socialization with key stakeholders and a brand guidelines document.

Source
https://m.vendor.epro.cgipdc.com/Vendor/public/VBODetails.jsp?PageTitle=SO%20Details&DOC_CD=RFP&Details_Page=VBOSODetails.jsp&DEPT_CD=A208&BID_INTRNL_NO=145620&BID_NO=0058441&BID_VERS_NO=2 (opens in a new window)

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