Specifications include, but are not limited to: A experienced firm to
market, advertise, and promote the division's services to the public, with an aim of increasing awareness of
and participation in Meals on Wheels, Caregiver Support, and other AAS programming.
Campaign Consultation: Consult with AAS to determine specific measurable marketing goals that will
expand the general public awareness of the AAS brand, drive traffic to website, and increase participation
in key programs.
Local Media Analysis: Provide AAS with an analysis of local media that examines the opportunities and
effectiveness of reaching the targeted population (adults over 60 and their caregivers) through various
media outlets and platforms. Marketing Plan: Develop with AAS communications personnel a marketing & advertising plan that
addresses promotional elements for increasing awareness and participation in AAS services. At a
minimum, the marketing plan must include recommendations for electronic and print media, social media,
direct mail (including the development of mailing lists for households and/or potential referral partners)
and media partnerships. The plan shall include the use of placed and "earned" media (i.e. Salt Lake County
initiated and unpaid media publicity).