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SLCo-Market, Advertise, and Promote AAS Services


Location
Utah
Publication Date
07/09/2019 11:10 AM EDT
Closing Date
07/29/2019 04:00 PM EDT
Issuing Organization
County of Salt Lake
Solicitation Number
Description

Specifications include, but are not limited to: A experienced firm to market, advertise, and promote the division's services to the public, with an aim of increasing awareness of and participation in Meals on Wheels, Caregiver Support, and other AAS programming. Campaign Consultation: Consult with AAS to determine specific measurable marketing goals that will expand the general public awareness of the AAS brand, drive traffic to website, and increase participation in key programs. Local Media Analysis: Provide AAS with an analysis of local media that examines the opportunities and effectiveness of reaching the targeted population (adults over 60 and their caregivers) through various media outlets and platforms. Marketing Plan: Develop with AAS communications personnel a marketing & advertising plan that addresses promotional elements for increasing awareness and participation in AAS services. At a minimum, the marketing plan must include recommendations for electronic and print media, social media, direct mail (including the development of mailing lists for households and/or potential referral partners) and media partnerships. The plan shall include the use of placed and "earned" media (i.e. Salt Lake County initiated and unpaid media publicity).

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