Specifications include, but are not limited to: TWC is seeking outreach strategy and campaign services proposals from qualified vendors to support the relaunch of its WIT job-matching site. The scope of work will include development of a campaign and outreach strategy, brand identity (including a new logo and tagline) and guidelines, outreach plan, creative and collateral, a presentation with technology demo, a media buy, and supporting the campaign and website launch. The outreach campaign will target Texas employers and job seekers, while also informing and leveraging partners and stakeholders including the TWS system, the Texas Legislature, Chambers of Commerce and economic developers, Texas industry associations, educators, trainers and others. The campaign should also address strategies for targeting individuals with disabilities, veterans and transitioning military and their spouses; rural communities; and communities with Spanish and Vietnamese-language populations. The outreach campaign should inform and encourage Texas adult, dislocated worker and youth workforce to utilize the new WIT job-matching site and TWS services such as career exploration and pathway services and TWC Labor Market and Career Information tools and regional and industry career exploration and job placement services offered in the state of Texas. Outreach strategies should assist the Agency and the TWS system in effectively administering adult, dislocated worker, and youth workforce investment activities. Determine an outreach strategy, positioning statement, and messages for each audience aligned with objectives in the Purpose (Section A). D.1.1 Review TWC-provided data and conduct secondary research to inform the development of an outreach strategy. D.1.2 Conduct outreach strategy and positioning session. D.1.3 Present outreach strategy via framework. D.1.4 Provide a written monthly report including services conducted (in part or whole), hours worked, billing rates and total service cost. Reports will be due on the 5th day of the month following the month during which service was conducted.