Specifications include, but are not limited to: 1.Overview of the geographic coverage and regional economy and market to provide a context for this analysis and strategy; 2.Identify program strengths and weaknesses 3.A sales gap analysis, key competitor identification and competition comparison; 4.Stakeholder analysis identification and interviews with external and internal individuals and/or small groups to gain additional insights into market conditions, ideas, and marketing in comparison to geographic coverage. H-GAC will help to identify stakeholder groups if desired. Intercept data gathering would also be helpful. 5.A written description of existing market conditions to address relevant issues such as the purchasing activity, detailed metrics of a purchase, product mix & pricing, and similar characteristics. This section should identify any key deterrents (real or perceived) to HGAC