Specifications include, but are not limited to: 6.1.1. Write, edit, build and send the State Parks Getaways, Our Wild Texas, Fish Texas and Hunt Texas e-newsletters and email blasts on a variety of topics; 6.1.2. Create and maintain email production schedule; 6.1.3. Implement and track A/B tests on factors such as subject lines, creative variations and timing to improve email efficiency; 6.1.4. Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution, as required; 6.1.5. Monitor and report on performance of email communications; 6.1.6. Track trends and evaluate analytic data and make recommendations on ways to improve efficacy of email marketing efforts; 6.1.7. Facilitate cross-promotion of email communication content through other communication channels such as web and social media.