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Community Engagement & Outreach Initiative


Location
Texas
Publication Date
04/15/2019 11:32 AM EDT
Closing Date
05/08/2019 03:00 PM EDT
Issuing Organization
Central Health (Travis County Healthcare District)
Solicitation Number
Description

Specifications include, but are not limited to: Our current activities have resulted in the following “lessons”, each of which we intend to implement in future engagement activities: • Face-to-face communication is critical. This is how we effectively reach our target patient population. • Bolster outreach list. Central Health shares information with agencies and organizations serving our target population throughout the year, so we should also mine partner organizations for contacts and incorporate them in our outreach list. • Capitalize on the connections and expertise of Community Health Champions. Central Health Community Health Champions are trusted influencers in their communities, and should be empowered and activated to serve as ambassadors for Central Health. We should actively identify and encourage community influencers to apply for the Community Health Champions program. • Grow the list of Facebook Groups. Some members of Central Health’s patient population receive information and interact with one another through Facebook groups. We should identify and create a relationship with trusted influencers of these group so they can help share information in a way that is credible to their particular audience. • Ensure language access. Explore options for addressing limited English proficiency since language is a major barrier to addressing health services for many at-risk individuals. Options include bilingual staff, translation services, and medical interpretation and translated materials. • Use of community health workers as a bridge to the community. Community health workers should be identified and activated to help share critical health information in the community. • Ensure the implementation of CLAS standards for all health-related programs. Provide tools and resources to comply with CLAS. The National CLAS Standards are intended to advance health equity, improve quality, and help eliminate health care disparities by establishing a blueprint for health and health care organizations. Moreover, the Enterprise are in the process of developing a logic model, which will directly feed into an Enterprise-wide theory of change. The development of this logic model will help us identify our priority population, priority areas within Travis County, and our desired outcomes for each of these areas. 1. Austin’s Colony/Hornsby Bend. Increase health care services utilization. 2. Del Valle (Kellam Road, Garfield and Elroy). Increase health care services utilization. 3. Colony Park. Increase health coverage enrollment and health care services utilization. 4. Dove Springs and Montopolis. Increase health coverage enrollment and health care services utilization. 5. Rundberg/St. John’s. Increase enrollment and health care services utilization. 6. Pflugerville. Increase health coverage enrollment. Central Health will engage with one (1) or more vendors to support staff in the implementation of peerto-peer, asset-based community empowerment projects to: 1) increase consumer awareness and education of the Central Health Enterprise, the Medical Access Program (MAP) and the emerging health care services in Eastern Travis County and, 2) empower community residents to get involved in Central Health’s public engagement process, helping shape the health care delivery strategy in their respective communities.

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