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Brand Foundation Work


Location
Texas
Publication Date
11/08/2019 09:46 AM EST
Closing Date
11/15/2019 04:00 PM EST
Issuing Organization
University of Houston Downtown
Solicitation Number
Description

Specifications include, but are not limited to: Develop up to six personas based on existing research, including an audio recording of each persona. Each audio recording will feature a person representing the persona describing their thoughts and feelings about UHD and what is important to them. Develop a comprehensive brand positioning document including: brand promise brand vision brand character Develop three creative concepts, each including: Color and typography palettes.

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