Specifications include, but are not limited to: Connect Travis County residents to health care and coverage through the Central Health Enterprise (i.e. CommUnityCare, Sendero) and Central Health’s Medical Access Programs (i.e. MAP, MAP BASIC). Increase familiarity of the Central Health Enterprise including how it plans, funds and delivers health care in, and brings value to, Travis County. Promote Central Health Enterprise service expansion strategy and milestones, for example expansion in historically underserved areas. Ensure residents of Travis County understand how the Central Health Enterprise makes our community healthier. Whether they are a current patient, or a future patient, or know someone who could benefit from our services, Travis County residents should have a basic understanding of: o The services provided by Central Health Enterprise, o The affiliates that comprise the Enterprise, and how they are integrated and bring value to the community, o The Medical Access Program (MAP, MAP BASIC), the enrollment process and coverage benefits; and o How to use services effectively, including when and where to access primary and urgent care services.