Specifications include, but are not limited to: Bastrop County Branding and Tourism Marketing. This marketing project will be a collaborative approach by the successful proposer who will: Conduct a thorough assessment of the destination offerings, amenities and strategies. Create a brand marketing strategy with specific implementation strategies The primary objectives of this destination brand initiative are: Work with Bastrop County and key stakeholders to refine the brand and brand promise that anchors Bastrop County in delivering cohesive messaging and visuals to better market us as a destination for events, meetings/conventions, groups and leisure travelers. Create a strategy for effectively communicating our brand to our target markets, stakeholders and visitors (through identity, image and marketing, etc.) Budgets for this work will be funding through the Bastrop County HOT Funds with a primary goal of increasing lodging occupancy rates