Specifications include, but are not limited to: managing local, regional, and national campaigns, developing marketing plans for specific audiences with defined objectives and creating and producing print and multimedia collateral to support those campaigns and plans. In addition, agency may act as a strategic consultant. Campaign Development and Media Buying — The vendor will provide examples or descriptions of previous work for similar institutions and organizations. This section should include the vendor’s proposed process for the continuation of brand recognition and enrollment/recruitment campaigns. Market research — The vendor will describe its capabilities to study industry segments impacting Dakota State and analyzing the findings of that market research. A market analysis conducted in 2017 will be used for benchmark purposes. A complete proposal will include a cost associated with these services. Creative services — The vendor should include an assessment of capabilities to produce marketing collateral in harmony with the university brand, including the following services: