Specifications include, but are not limited to: The South Dakota Department of Health Cancer Program is seeking proposals from qualified advertising agencies to assist the Department of Health in developing statewide cancer prevention, screening, treatment, and survivorship public education and healthcare provider messages, as well as healthcare provider information related to following clinical practice guidelines. The successful Contractor will develop and execute, in conjunction with program staff, a written plan to produce an evidence-based, coordinated, prevention campaign at the state and local level that builds upon the strengths and strategies of the current www.GetScreenedSD.org website and GetScreenedSD Facebook page. This includes public education materials and messaging to increase breast cancer screening in women between the ages of 50 and 64, increase cervical cancer screening among women between the ages of 30 and 64, increase colorectal cancer screening in men and women between the ages of 50 and 75, and raise cancer awareness on topics including prevention, screening, treatment, survivor-ship, and community resources. Overall Expectations: The successful Vendor will provide a full range of advertising, marketing, and communication services under the direction of the South Dakota Department of Health (SD DOH) Cancer Program’s staff. The Vendor will assist program staff in the creation and/or procurement, production, and dissemination of marketing components aimed at populations specified by the State. The Vendor will be required to build on and use existing campaign resources and materials from the SD DOH and other national and state resources when possible. The Vendor must understand messaging and materials need to be consistent with and enhance the existing All Women Count!, GetScreenedSD, and Comprehensive Cancer Control brand identities and help drive users to the www.GetScreenedSD.org website. Primary goals include increasing breast, cervical and colorectal cancer screening, as well as supporting health care providers in implementing clinical best practice guidelines. Specific components for year 1 (one) include: 3.1.1 Update and improve All Women Count! Program reminder letters that are sent to women annually. 3.1.2 Update the South Dakota Comprehensive Cancer Control State Plan four-page document with updated data, once available. 3.1.3 Develop social media strategies and messaging to promote the program’s existing Facebook page: www.facebook.com/GetScreenedSD. 3.1.4 Develop messaging to promote All Women Count!, GetScreenedSD, and the Comprehensive Cancer Control Program. 3.1.5 Develop a report card template to provide to all participating All Women Count! clinics to share enrollment numbers, trends, etc. 3.1.6 Develop various small media items as requested, such as rack cards, infographics, monographs, data reports, patient education materials, etc. 3.1.7 Mailed employer reminder letters or postcards for cancer screening. 3.1.8 Update colorectal cancer rack cards and health system infographics.