Specifications include, but are not limited to: 1. Develop a strategy, process and timetable for completion of the public education project. 2. Effectively communicate information and key points regarding the Referendum to the public. 3. Conduct public meetings/outreach programs as necessary. 4. Meet with and advise Town's designated staff and Town Council (if applicable) as necessary to effectively execute the public education project. 5. Have the experience and ability to condense and accurately summarize complex referenda issues/questions. 6. Provide support which may include but not be limited to public announcements that can be shared via the Town's webpage and local media (radio, newspapers and television). 7. Contractor shall act at all times in an attentive, ethical, and responsible manner so as to represent the Town with the utmost concern for its interests, goals and image.