Specifications include, but are not limited to: The overall responsibility and scope of work for the selected consultant is to prepare an Economic Development Strategic Plan using qualitative and quantitative data gathered during the planning process. The consultant will draft a plan with specific strategies, action items and performance targets that are realistic and attainable. The plan should focus on strategies and activities that have the greatest potential for creating higher wage jobs, increasing the tax base in the region and lessening the tax burden on its citizens. There should also be a focus on those broader economic development activities through which Richland County Economic Development (RCEDO) can meaningfully influence the creation and retention of jobs. 1. Research & Foundation This task encompasses the initial research necessary to define target audiences, identify what value Richland County offers to the targeted audiences, develop a brand positioning statement and test recommended brand concepts. To complete these tasks, the successful consultant will be expected to draw from existing research and community planning documents as well as conduct their own research with groups identified by RCEDO (i.e. allies, business, elected officials). This task should include a SWOT analysis of the county and region as well as the review and analysis of local ordinances, policies, and rules, providing recommendations on making adjustments to favor economic growth. Deliverables – • Research summary describing: o Richland County’s place in the regional and national markets; o Current opportunities and challenges; and o Identification of major industries for business attraction and retention efforts and business sectors 2. Branding & Message Development The selected consultant will review the current RCEDO brand and visual elements and provide opinions and recommendations, if applicable, on messaging, the expression of brand and visual elements that will effectively communicate Richland County’s identity to target audiences. Deliverables – • Review and provide feedback on messaging – does the current messaging accurately reflect the spirit and key value propositions of the county? 3. Product Development This task encompasses a review of the existing land, industrial and office space in Richland County; including proposed developments. Identify opportunities for product development that will encourage economic development in targeted industries. This includes, but is not limited to, Richland County-funded infrastructure improvements; identify sites for future business parks; investigate spec building programs; investigate public-private partnership opportunities, and review existing county-owned sites and parks and make recommendations on enhancements to improve the marketability of sites. Deliverables – • Recommendations on new product development and enhancements to existing county-owned product.