Specifications include, but are not limited to: 1. Social media management 2. Search engine optimization 3. Paid search/advertising 4. Media planning 5. Reporting analysis – including on-line reporting tools that allow user to access data analytics for internal reports. 6. Marketing automation ; • Utilize a blend of desktop and mobile display banners and: 15 pre-roll videos to reach the target audience during the campaign flight • Retarget users who have engaged on hgtc.edu and did not fill out an application • Utilize a whitelist that will allow ads the opportunity to bid for impressions on local news websites (ex: websites for WBTW-TV, WPDE-TV, WMBF-TV, Horry Independent, North Myrtle Beach Times, etc.) • Create custom segments to target specific consumers within the footprint based on messaging