Specifications include, but are not limited to: The University Relations division within Clemson University seeks to hire a firm to act as a strategic partner to the organization to develop a cohesive brand strategy and the toolkit to effectively implement it. The end goal is to be in a stronger competitive position to enhance the University’s national academic and research profile allowing Clemson to attract the nation’s best students, faculty and staff, engage in a meaningful and productive way with its alumni, donors and funding partners and communicate its value and benefits to the citizens of South Carolina. The successful offeror will, for a competitive fee, partner with Clemson to conduct research, define a competitive positioning strategy, and assist in developing the University’s inbound marketing strategy based on proven personality- and persona-based definition methodologies. The outcome of the project will be a clear definition of the institution’s personality, an integrated positioning and messaging platform, and a psychographic definition of personas with aligned content strategies for a stronger inbound presence for the University.