Specifications include, but are not limited to: The City of Dallas is seeking responses from experienced management firms or teams to market, manage, lease and operate the DFM to: â–ª Foment the recruitment and retention of farmers, produce dealers and vendors to support for the day to day operations needs of the DFM. â–ª Create and impose a reasonable rental and fee rate structure for the support of the daily operations of the DFM. â–ª Operate the Farmers Market; there shall be no contributed funds from the City to the operating budget of the DFM under this agreement. â–ª Increase net revenue from Farmers Market operations. â–ª Increase outside (non city sources) for financial support. â–ª Support and maximize the utilization of the DFM as an important component of the Central Business District. Recognize the historic importance of the DFM and preserve the Market for future generations