Specifications include, but are not limited to: 1. Must be an existing, proven system. KU will not consider proposals for custom development of new systems. 2. Must be compatible with PC, Mobile and Tablet devices without the need to install plug-in or application. 3. Must have the ability to integrate with other systems via flat file integration. 4. Must support the ability for opt-in/opt-out. 5. Must be available for use 24x7x365. 6. Must provide multi-channel messaging via SMS Text, e-Mail and web. 7. Must support ability to initiate targeted communications to distinct users or group of users. 8. Must provide robust analytics capabilities that includes historical chat records, message delivery, response rate, and time on.