Specifications include, but are not limited to: Millersville University will utilize brand identity advertising on the local WGAL station in order to solicit both student and donor recruitment. The advertising will be as follows: Senior Shout-outs, with a total of 270 television spots along with digital display ads on WGAL.com and recognition during WGAL 8 newscasts. For local high school commencement broadcasts, the University will receive a total of 208 television spots along with digital display ads on WGAL.com and recognition during WGAL 8 newscasts. The station provides the University with an opportunity to reach seventeen counties in its broadcasting area. WGAL is the only local NBC affiliate and the only channel to broadcast,” “Senior Shout-Outs,” and specific, regional high school graduations, so bidding is not applicable in this situation. In addition, this is a non-exclusive arrangement