Specifications include, but are not limited to: Media Services may include but may not be limited to Media Planning and Media Buying for digital, broadcast, print, out-of-home, and any other non-traditional advertising, advertisements, or marketing outreach effort that Lottery selects to support its campaign. A. MEDIA PLANNING AND CONSULTING. During the term of the Price Agreement, the successful Proposer will work proactively with Lottery on an on-going basis to help identify strategic direction in support of Lottery’s promotional efforts and in alignment with Lottery’s programs or products. This may include general strategic input and consulting; developing briefing stage for clear understanding of business situation; developing objectives and strategies including target, timing, geography, budget, communication goals, and media vehicles; planning development by preparing clear and distinct options based on the delivery of objectives; planning presentations with a clear review of objectives and strategies, options, audience delivery, budget summary, and flowcharts for the selected media; and the like. In its Media Planning and Consulting capacity, the successful Proposer will make recommendations to Lottery on how to effectively reach diverse and multi-cultural audiences, and promote Lottery in a sustainable manner. The successful Proposer will assign senior staff (“Key Personnel”) to perform Media Planning Services under Lottery’s account. The successful Proposer will provide Lottery with a written list of all Key Personnel. Lottery’s written approval of all Key Personnel is required prior to any Key Personnel performing Services under Lottery’s account. B. ACCOUNT MANAGEMENT. The successful Proposer will also provide, during the term of the Price Agreement, on-going Account Management Services to facilitate the day-to-day management, work flow, and Contract administration necessary to successfully perform its Services under the Price Agreement. C. MEDIA BUYING If requested by Lottery, the successful Proposer will provide Media Buying Services for media buy execution that may include placement of insertion orders; buy presentations including programming detail, audience delivery detail, and run schedules; stewardship including weekly monitoring of positioning, ratings and “make-goods;” evaluation of on-going media opportunities/marketplace changes; detailed monthly budget tracking and management; invoice reconciliation; and media provider payment. Media Buying may also include obtaining “value-added” media and working with Lottery’s sponsorship properties (such as Portland Trail Blazers, Portland Timbers, etc.,) on the media components of the associated sponsorship.