Specifications include, but are not limited to: SAMTD is seeking a market research organization (or company with comparable expertise) to examine the attitudes and awareness of residents of Marion and Polk counties toward public transportation and related issues. In order to do this, SAMTD intends to commission a quantitative research study. The quantitative research will be accomplished through a combination of survey methods – online, telephone, in person, on SAMTD vehicles and property – in order to reach key groups of people: • Area colleges and universities • Local (city and county) government employees • State employees in the Capitol Mall area • Downtown Salem employers • Latino community • Families The organization assisting the SAMTD will be responsible for: • Survey design based on the study objectives • Administration of the survey • Analysis of results – including by market segment. In addition, the firm would • Prepare a final report and presentation materials to SAMTD Given this scope of work, it is essential that the organization assisting SAMTD on this project have extensive experience with survey design, administration of surveys, statistical analysis, and a strong track record of using quantitative techniques to help clients gain insights into consumer attitudes and behavior for decision making.