Specifications include, but are not limited to: An organization to move Stillwater’s travel and tourism industry forward with a fresh perspective that provides an analysis of our community and a plan to incorporate up-to-date and innovative industry standards and practices. The City is seeking to engage an energetic firm or organization to provide and execute a modern, technology-based marketing/public relations plan that will grow visitors. This plan and the professional services provided, should target visitors, have real-time assessment of how our messaging influences decisions to visit, be capable of showing a return on investment and performance measurements, and inspire visitors to extend their visit and return again in the future.