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MEDIA BUYING SERVICES AND MEDIA ADMINISTRATIVE SUPPORT


Delivery Location
OH, USA
Publication Date
02/09/2018 02:57 PM EST
Closing Date
02/28/2018 01:00 PM EST
Issuing Organization
State of Ohio - Department of Administrative Services
Solicitation Number
Description

Specifications include, but are not limited to: A. Provide recommendations to the ODPS for media campaigns to purchase paid advertisements and/or additional advertisements. These recommendations will include cost, details and desired outcomes. B. Assist in pre-campaign research of Ohio media. C. Work collaboratively with ODPS, to determine target audience(s) and scope of campaign(s) statewide. D. Provide demographics of target audience(s). E. Identify media approaches/outlets to best reach target audience(s). F. Based on identified target audience(s), develop a detailed Media Plan for a campaign to include proposed dates, markets, locations and estimated media impressions. This Media Plan should include, but is not limited to, radio and television air-time, publication space, outdoor space, social media, and any other media used for advertising and promotional projects. Costs for each segment of the plan must be allocated individually. G. Provide the ODPS an estimate that includes exact dates of media runs as well as the deadline to submit final artwork to the Offeror for distribution. H. Distribute digital advertisement files to contracted media outlets.

Source
http://procure.ohio.gov/proc/searchProcOpps.asp (opens in a new window)

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