Specifications include, but are not limited to: 1. Executing targeted public relations campaigns to generate feature articles, event listings, and related publicity for events, promotions, and UAS activities (e.g., industry firsts, progress on network, etc.) targeting publicity in print, TV, radio and online outlets. 2. Provide recommendations on public relations strategies including branding. 3. Provide talking points, speeches, presentations and press releases. 4. Distribution of press releases. 5. Create and manage editorial calendar with timelines. 6. Proactively contact media as it relates to strategies and goals. 7. Assist in the strategy and implementation of social media marketing, including maintaining social media presence, website, publishing posts and monitoring feedback. 8. Provide reports on key performance indicators. 9. Writing, formatting (with photos) and distributing press releases to print, online, broadcast media. 10. Coordinating messaging with industry partners and arranging media interviews.