Specifications include, but are not limited to: The CONTRACTOR shall assist the marketing and communications STATE team in the successful development, implementation and evaluation of opportunities that provide the catalyst for an enhanced image of North Dakota; state brand amplification; improved awareness of North Dakota opportunities and STATE initiatives and the recruitment of people to the state. CONTRACTOR, in exchange for the compensation paid by STATE under this Contract, shall provide the following: (Further SOW may be added or edited during negotiations and upon review of Contractor’s proposal) Advance the STATE’s strategic vision for growth and development; Ensure and maintain a unified state brand that highlights the work of all divisions and offices within the STATE, as well as the State of North Dakota; Increase awareness, understanding of and support for the work of the STATE among its stakeholders and the general public; Enhance the image for North Dakota; Assist in the development, implementation, and evaluation of successful marketing strategies with measurable objectives, specifically those which either recruit workforce or keep young people in the state;