The North Dakota Complete Count Task Force (Task Force), in partnership with the North Dakota Department of Commerce (State), is seeking an agency of record (AOR) to provide a variety of marketing services related to the 2020 Census. The State is seeking responses that offer thorough account management and initiatives including advertising services, media buying, public and media relations, and social media. The objectives are to develop strategies and execute marketing plans based on the overall mission to raise awareness of the census and support the Governor’s goal of the highest self response rate of any State. There are traditionally undercounted audiences – including those living on reservations, college students, snow birds, immigrants, traveling workers and the homeless. The strategy needs to include how to capture the count for these audiences.