Specifications include, but are not limited to: A Safe Environment: Monitor district and report illegal behaviors to authorities. Identify and report conditions and incidents that may impact public safety. Provide directions, information and assistance to visitors, workers and residents. Provide deliberate Safety Ambassador presence in MSD during active nightly hours. Patrol parking lots and city-owned parking decks. Communicate with Clean Team Ambassadors on any cleaning issues. Economic Development: Retail recruitment and retention activities. Actively engage in growing and enhancing MSD’s retail sector through efforts to attract new retail businesses. Activities should provide diverse retail options. Targeted Visitor Marketing and Communications: Fund targeted marketing, communications and promotional efforts that benefit area retailers, restaurants and hotels. Advertise, promote and showcase downtown events, places and people. Advertisement campaigns for holiday season, restaurant week, retail and others, as needed. Community Stakeholder Engagement and Conflict Resolution: Work closely with MSD property owners and tenants to solve problems. Serve as a convener and facilitator of complex and challenging issues in the district. Provide liaison with city staff as required. Provide mechanism for ongoing public feedback regarding services provided in MSD.