RFP 19-01 - Academic Program Market Demand and Analysis

Monroe Community College (referred to hereafter as “MCC” and “College”) is accepting proposals to retain a consultant to perform a comprehensive discovery analysis of academic program demand, deliver a comprehensive analysis on market share demand, and recommend delivery models in which MCC can grow enrollment, including online.  A review of MCC’s digital marketing efforts and social media strategy within a comprehensive marketing strategy and plan along with recommendations for improvement will be required.   Proposals shall cover all labor and materials to perform the study in conformity with the contents as outlined herein.
 
Firms responding to this Request for Proposal (RFP) should be able to demonstrate significant expertise in conducting similar reviews.
 
Woman and minority owned businesses are encouraged to submit proposals. Monroe Community College is an Equal Employment Opportunity/Affirmative Action employer.